I’m an International Management student at the University of St Andrews Business School, with global study experience in California, Milan, and Melbourne. My background spans luxury hospitality, sales, and marketing, giving me a strong foundation in both commercial strategy and the art of creating exceptional client experiences.

Working closely with VIP clients, athletes, and talent has shaped my approach to relationship management, communication, and delivering experiences that feel personal, considered, and aligned with a brand’s standards. Alongside this, I’ve gained hands-on experience across UGC, digital campaigns, CRM, content production, and brand storytelling.

I believe the most effective marketing sits at the intersection of consumer insight, creativity, and commercial strategy. I’m particularly interested in how data and cultural understanding can sharpen creative direction—whether developing a campaign, building a partnership, or creating an experience that has genuine impact.

With an international outlook and a particular interest in luxury hospitality and sports marketing, I’m drawn to work that combines people, culture, and strategy to create lasting value.